Teatro Niccolini IdentityBrand Identity & Applications
This hypothetical rebrand for Florence’s Teatro Niccolini is an identity that acknowledges the important history of the theater, being the first electrically illuminated theater in Tuscany, as well as maintain its new mission of being a “New Actor” theater. It is an identity that can keep up with the theater’s innovative streak as the theater seeks to redefine what an “actor” is, all while reconnecting to its historical roots.
Typeface: Antonio by Vernon Adams
Advisor: Silvia Agozzino
This hypothetical rebrand for Florence’s Teatro Niccolini is an identity that acknowledges the important history of the theater, being the first electrically illuminated theater in Tuscany, as well as maintain its new mission of being a “New Actor” theater. It is an identity that can keep up with the theater’s innovative streak as the theater seeks to redefine what an “actor” is, all while reconnecting to its historical roots.
Typeface: Antonio by Vernon Adams
Advisor: Silvia Agozzino
“This idea of the New Actor is connected to the idea of a New Theater whose purpose is to rethink the theater today and rediscover the profound value of the classical world in order to relate to contemporary thoughts, suggestions, and experiences. A constant dialogue between present and past to better understand our roots and be able to work on the future” - Teatro Niccolini
Identity Iterations
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Teatro Niccolini
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Visual Inspiration
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“Teatro Niccolini is...” statements are drawn from the theatre’s new manifesto, an ode to the theatre’s evolving and distinct identity.![]()
Flexible layouts with signature yellow can be applied to performances, special events, announcements, and more. Applications could include social media campaigns, visual campaigns, postcards, signage, cards, and other ephemerals.
