ARIANNA GOLDMAN


JAN TSCHICHOLD MONOGRAM & BUSINESS CARD



This is a monogram and business card for Jan Tschichold that explores the duality in his design beliefs.
Tschichold developed pioneering guidelines on the use of grids, san-serif typefaces, white space activation, and the standardization of paper. He had rigid design beliefs; although what he actually advocated for changed over time, he maintained a desire to create utilitarian, accessible designs.

Typeface: Helvetica by Max Miedinger, Eduard Hoffmann
Size: 3.5in x 2in

Advisor: Jude Agboada